Aamir Khan-Kareena Kapoor’s film ‘Lal Singh Chaddha’ has been released on OTT. Usually, when a film is streamed on OTT, everyone from the starcast to the makers of the film promotes it. Sometimes someone gives an interview to the media and someone shares a post on social media. But, ‘Lal Singh Chaddha’ was secretly released on Netflix late at night. In such a situation, when the news of the film’s release on OTT came out, everyone was surprised. There was only one question in everyone’s mind that what happened in the last that Aamir Khan had to secretly stream the film on OTT in the middle of the night? If the same question is arising in your mind then this article is for you. Because through this article, we are going to tell you five reasons, due to which the makers have not taken this decision. read.
Because of this the makers took this step
The film’s opposition is already happening before it hits the theatres. However, when Aamir-Kareena’s film was released in theatres, protests against it increased. Some were demanding to boycott the film and some were registering a complaint against the makers of the film. Alam it happened that ‘Lal Singh Chaddha’ flopped badly at the box office. In such a situation, to ensure that nothing like this happens this time, the makers and starcast did not announce the film’s arrival on OTT.
‘Lal Singh Chaddha’ had to suffer a lot due to the Boycott campaign. Made at a cost of Rs 180 crore, this film was piled up only after earning 133.5 crores. In such a situation, ‘Lal Singh Chaddha’ was released on OTT within 55 days to compensate for the loss suffered by the makers of the film.
Aamir Khan wanted to sell this film for OTT for 150 crores. Later Netflix expressed its desire to buy the film. But, given the failure of the film at the box office, Netflix had a condition that it would buy this film for 80 to 90 crores only. When things did not work out, finally Aamir Khan sold the film to Netflix for 90 crores. It is being said that the makers were afraid that Netflix might not back down from this deal as well. So he decided to release the film in eight weeks instead of six months.
This method adopted to avoid trolling
Aamir Khan-Kareena Kapoor were being trolled for everything ever since the release of ‘Lal Singh Chaddha’. In such a situation, to avoid trolling, the makers decided not to promote the OTT release of the film. However, to create buzz among the audience, the film has been secretly released on the night of 15 days before the date.